Trump-Backed World Liberty Financial Token WLFI Launches Trading Amid Market Buzz
On September 1, 2025, World Liberty Financial’s WLFI token, a cryptocurrency project endorsed by former U.S. President Donald Trump and his family, officially began trading on crypto markets, marking a significant milestone for the token’s debut after a year in development.
WLFI is a governance token initially designed to allow holders to vote on improvements to the protocol, but on this launch day, early investors gained the opportunity to trade these tokens with some restrictions. Investors outside of project founders such as Donald Trump Jr. and Eric Trump were permitted to sell up to 20% of their holdings, while the majority remained non-tradable to reduce immediate market dilution and support token value stability.
The token debuted at approximately $0.26 to $0.30, placing the project’s market capitalization at over $7.6 billion according to CoinGecko and CoinMarketCap data. This valuation currently ranks WLFI among the top 45 cryptocurrencies by market cap, with optimism from some investors that it may rise further into the top 20, boosting exchange listings and trading volume. However, the token’s total supply is capped at 100 billion, of which less than a quarter – about 24.6 billion tokens – was circulating at launch.
The initial circulating supply includes:
- 10 billion tokens allocated to World Liberty Financial, Inc.
- 7.7 billion tokens for Alt5 Sigma Corporation
- 2.8 billion tokens reserved for liquidity and marketing
- 4 billion tokens available to public sale participants (20% of their holdings unlocked at launch)
Most remaining tokens remain locked to the team, advisers, and user incentives, a strategy common in the crypto industry to maintain price support by limiting immediate selling pressure.
Before trading debuted, derivative contracts tied to WLFI saw nearly $950 million in open interest, indicating strong speculative activity and anticipation across crypto markets.
Despite the initial enthusiasm, crypto analysts caution about potential price volatility once more tokens are gradually released into circulation, which could exert downward pressure on WLFI’s price due to increased supply. These dynamics of supply, demand, and market liquidity are closely watched in token launches with limited circulating supplies.
The trading launch also tests the market power of the Trump brand in the crypto space, as all WLFI tokens bear a direct connection to the Trump family’s endorsement. Markets and observers will gauge whether the political and personal brand can sustain demand beyond initial speculation.
Overall, the WLFI token’s inauguration as a tradable asset highlights the growing intersection of politics, decentralized finance, and speculative investing as new tokens seek acceptance among both mainstream and crypto-native investors.