CoinJar, a longtime player in the Australian crypto market, announced on July 27, 2025 that it has launched operations in the United States and is making its platform available to customers in 20 states as part of a phased rollout of U.S. services[1].

The expansion marks a significant step for the exchange, which has built its reputation over more than a decade by offering trading, custody and wallet services for more than 60 digital assets from its Australian headquarters[5]. CoinJar said U.S. customers in the initial launch states can sign up now and that the company is working to expand access to additional states over time[1].

Regulatory and licensing approach

CoinJar stated that CoinJar, Inc. is registered as a Money Services Business with the U.S. Treasury’s Financial Crimes Enforcement Network (FinCEN) and is licensed as a money transmitter, listing an NMLS number for its U.S. entity (NMLS #2492913)[2][5].

The company also referenced partnerships to deliver money transmission services in some states through U.S. banking partners where required, noting Cross River Bank may provide services in certain jurisdictions[2]. CoinJar directed users to a states‑by‑states licensing listing for details on where it is authorized to operate[2].

Product features and U.S. launch benefits

Alongside the geographic expansion, CoinJar highlighted a suite of features on its U.S. platform. The exchange promotes an easy onboarding flow, support for a broad set of cryptocurrencies and consumer tools familiar to its Australian user base, such as instant buy/sell, custodial wallets and mobile apps[5].

Media reporting on CoinJar’s U.S. entry indicates the company will introduce CoinJar AI, an on‑platform assistant designed to help users navigate the exchange, provide guidance and streamline routine tasks within the trading experience as the company scales in the U.S. market[4].

Market context and strategic rationale

CoinJar framed its U.S. expansion as a response to growing adoption of crypto in the United States and improving regulatory clarity that has encouraged firms to increase investment in American operations[1][3]. The company pointed to the U.S. as a natural next market given its size, active crypto investor base and growing institutional interest[1].

The launch follows several years of heightened regulatory focus in the U.S. and a shifting policy environment; CoinJar’s public materials emphasize compliance and licensing as foundational to its U.S. strategy[2][3].

Customer support, safety notices and disclaimers

CoinJar provided a U.S. support contact for new customers and included standard risk disclosures, cautioning readers that crypto investments carry risk and are not investment, legal, or tax advice[1][2]. The company’s U.S. announcement reiterated disclaimers that users should seek independent financial, legal, or tax advice before investing in cryptoassets[1].

CoinJar’s public pages also note that in certain jurisdictions money transmission services are operated through a banking partner and that customers should consult the list of licensed states to confirm availability and local terms[2][5].

What this means for U.S. crypto users

• Immediate access in 20 states for customers who meet onboarding requirements and pass identity verification[1].
• Support for a broad asset list consistent with CoinJar’s global offering; the company markets over 60 cryptocurrencies on its platform[5].
• Integration of an AI assistant (CoinJar AI) intended to simplify user experience and customer support within the exchange interface[4].
• Services provided under U.S. money services registration and state money transmitter licenses where applicable[2].

Reactions and next steps

Industry observers said the arrival of a seasoned international exchange could increase competitive pressure on incumbent U.S. platforms, particularly around user experience and customer service features[1][4]. CoinJar said it will continue onboarding additional states and expand product availability over time, inviting prospective customers to sign up to be notified when services reach their state[1].

The company also encouraged U.S. customers with questions about onboarding, promotions or product specifics to contact the CoinJar support team at the address provided in its announcement[1].