Newsmax Launches Strategic Cryptocurrency Investment Plan
October 16, 2025 – Newsmax Inc. (NYSE:NMAX) has announced a bold move to incorporate cryptocurrencies into its asset reserves by authorizing a strategic purchase plan of up to $5 million for Bitcoin and Trump Coin over the next year.
The decision, unanimously approved by Newsmax’s Board of Directors, signals the company’s intent to join more than 100 public companies that have adopted digital currencies such as Bitcoin on their balance sheets, a trend that has been steadily growing in the corporate world.
Details of the Crypto Acquisition Plan
The plan anticipates an initial tranche of purchases soon, commencing with assets including forfeited government Bitcoin and expanding to create a diversified “Digital Asset Stockpile” consisting of other cryptocurrencies.
Newsmax’s CEO, Christopher Ruddy, emphasized the strategic importance, saying, “Bitcoin is fast becoming the gold standard of cryptocurrency, and we believe it would be an important company marker to add this asset to our company reserves.”
Alongside Bitcoin, Newsmax will be adding Trump Coin, a cryptocurrency launched earlier this year by former President Donald Trump. The circulating value of Trump Coin currently exceeds $1.2 billion, with a total market value near $6 billion according to Coinbase data.
Significance of Including Trump Coin
Ruddy expressed enthusiasm for incorporating Trump Coin, stating, “We believe the coin’s value should track the success of the Trump presidency, which so far has been impressive.” Newsmax is expected to become the first company listed on the New York Stock Exchange to include Trump Coin in its strategic crypto reserve.
Market Reaction and Future Outlook
Following the announcement, Newsmax’s stock experienced gains in extended trading, reflecting positive investor sentiment towards the company’s forward-looking digital asset strategy.
The firm has partnered with institutional custody providers to securely manage its digital holdings while retaining flexibility to adjust the crypto asset strategy as market conditions evolve.
Context in the Broader Corporate Crypto Adoption
Data from BitcoinTreasuries indicates that cryptocurrencies are becoming an established component in corporate reserves, with Bitcoin held by public companies representing over 4.7% of total circulating Bitcoin.
Newsmax’s move aligns with a growing wave of public firms viewing cryptocurrencies not just as speculative assets, but as a strategic element within their financial portfolios.
About Newsmax Inc.
Newsmax is a publicly traded media company on the NYSE, delivering news and information across television, digital, and print platforms. The company’s entrance into the crypto asset space highlights its interest in innovative financial technologies and asset diversification.
Investor Relations Contact: ir@newsmax.com