SBI Holdings Expands Crypto Integration with Innovative Rewards and Financial Products
Tokyo, Japan — SBI Holdings continues to strengthen its footprint in the cryptocurrency and blockchain sector, recently rolling out a pioneering crypto rewards program and advancing development of stablecoins and cryptocurrency ETFs as part of its comprehensive financial innovation strategy.
In a move signaling the growing acceptance of digital assets in traditional finance, Japan’s Aplus Card, operated by Shinsei Bank, launched a first-of-its-kind crypto rewards program in partnership with SBI VC Trade on July 8, 2025. This unique program allows cardholders to convert their accrued spending points directly into cryptocurrencies including XRP, Bitcoin, and Ethereum. By redeeming 2,100 points—equivalent to approximately 2,000 yen or USD $13–$15—users gain access to digital assets seamlessly through SBI’s trading platform.
This initiative pioneers the integration of cryptocurrency into everyday consumer spending, leveraging a loyalty structure where users earn 1 point for every 200 yen spent. This bridge between conventional credit point systems and blockchain-based currencies embodies SBI Holdings’ larger ambition to mainstream digital assets and expand the utility of tokens such as XRP in everyday finance.
SBI’s commitment to crypto extends beyond rewards. According to recent disclosures, the company is actively advancing its business development in stablecoins and crypto ETFs, highlighting a strategic focus on building secure, accessible, and regulated investment products for the growing crypto market. These ETFs offer investors curated exposure to cryptocurrency assets, aiming to navigate the volatility and complexities of digital asset investment.
Alongside the crypto push, SBI Holdings is making significant strides in its banking operations. Notably, SBI Shinsei Bank repaid its public funds on July 31, 2025, and has submitted an application to re-list on the Tokyo Stock Exchange. This move supports SBI’s “Forth Mega Bank Concept,” focused on creating a resilient and competitive banking entity.
Furthermore, the group’s strategy involves nurturing an ecosystem that combines securities accounts expansion via open alliances, alternative asset management growth, and neo-media business development — with blockchain and cryptocurrency an increasingly foundational element within this diversified approach.
SBI Holdings’ evolving partnership with Ripple also continues to drive innovation, with collaborations aiming to enhance the future of finance through blockchain-backed stablecoins and expanding use cases for the XRP token on payment networks and cross-border settlements.
With these comprehensive endeavors, SBI Holdings is positioning itself at the forefront of Japan’s financial transformation, blending traditional financial services with emerging digital asset technologies to offer innovative, user-friendly solutions that integrate cryptocurrencies more deeply into mainstream finance.