Trump Media Announces $2 Billion Bitcoin Acquisition and Plans New Crypto Initiatives
August 12, 2025 – Trump Media and Technology Group Corp. (Nasdaq, NYSE Texas: DJT), owner of the social media platform Truth Social, revealed Monday that it has acquired about $2 billion in bitcoin and related securities as part of an ambitious cryptocurrency treasury strategy.
The company’s bitcoin holdings now represent approximately two-thirds of its total liquid assets, which stand around $3 billion. Additionally, Trump Media has earmarked $300 million for an options acquisition strategy focused on bitcoin-related securities. The firm plans ongoing acquisitions of bitcoin and related crypto assets, depending on market conditions, converting options into spot bitcoin as a core part of its financial strategy.
Trump Media CEO and President Devin Nunes highlighted that these investments are central to the company’s goal of securing financial freedom and shielding itself from potential discrimination by traditional financial institutions. He also mentioned the upcoming launch of a utility token designed to operate across the Truth Social ecosphere, which will benefit from the company’s growing crypto holdings.
Trump Media, which operates platforms including Truth Social and the streaming service Truth+, has positioned itself as a challenger to Big Tech and aims to capitalize on the emerging intersection of social media and fintech. The company recently announced plans to introduce a Bitcoin-Ethereum exchange-traded fund (ETF), seeking SEC approval, though this move has drawn scrutiny and public criticism from watchdog groups citing conflicts of interest and financial system risks.
Despite posting a net loss of $20 million for the second quarter of 2025 and relatively modest sales of $883,300, Trump Media’s substantial cryptocurrency assets provide a robust financial cushion. The market value of the company’s bitcoin holdings, which surged by 800% year-over-year, stood at about $2.4 billion by July 2025.
President Donald Trump remains the largest investor, controlling approximately 52% of outstanding shares through a revocable trust. His personal investment in Trump Media underscores the significant role cryptocurrency plays in the company’s strategy and reflects his increasing focus on digital assets in both private enterprise and political activities.
Critics caution about the volatility and regulatory complexities surrounding Trump’s crypto initiatives. Notably, the watchdog group Accountable.US recently urged the Securities and Exchange Commission (SEC) to reject Trump Media’s crypto ETF proposal, citing potential risks to the financial system and questions about SEC impartiality.
As of mid-2025, Trump Media’s stock price has seen heightened volatility, down about 50% year-to-date despite investor interest tied to the company’s bitcoin treasury plan.
Trump Media’s continued investment in cryptocurrency marks a bold bet on digital finance as a pillar for future growth and a shield against traditional market pressures, even as it navigates regulatory hurdles and market skepticism.