Trump Family’s Crypto Venture World Liberty Financial Adds $5 Billion to Their Wealth
The Trump family has significantly increased its net worth through the launch and trading of their cryptocurrency token, World Liberty Financial (WLFI). The digital token, which began trading publicly on crypto exchanges recently, has created an estimated $5 billion boost to the family’s assets on paper.
World Liberty Financial, a crypto project co-founded by Donald Trump and his sons, was first announced in 2024 amidst Donald Trump’s second presidential campaign. The venture offers tokens including its flagship WLFI token and a stablecoin called USD1. According to public disclosures, members of the Trump family hold approximately 22.5 billion WLFI tokens.
As of early September 2025, WLFI was trading around 23 cents per token, resulting in an approximate $5 billion valuation of the family’s holdings. Earlier in the trading week, the token’s price peaked around 40 cents before cooling off. However, the Trump family’s holdings remain locked under a vesting schedule and are not currently available for sale, meaning the $5 billion wealth increase exists primarily on paper at present.
The corporate entity owned by the Trump family reportedly controls a 60% stake in World Liberty Financial. Donald Trump himself was once listed as the company’s “Chief Crypto Advocate” but now holds the title of “Co-Founder Emeritus,” with a note clarifying this designation was removed upon taking office.
World Liberty’s launch and trading come amid growing concerns from ethics watchdogs and Democratic lawmakers about potential conflicts of interest. Critics have questioned Trump’s dual role as a former White House leader now promoting crypto ventures while regulatory frameworks around digital assets evolve. The White House, however, has denied any ethical issues related to Trump’s position in his family’s cryptocurrency businesses.
Prior to launching WLFI, Donald Trump was known to be skeptical of cryptocurrencies, but in his second term, he has advocated for the U.S. to become the global hub for crypto innovation. This dovetails with the family’s expanded involvement in blockchain projects, including ventures like Trump’s own memecoin, $TRUMP.
The World Liberty token’s trading began after a private sale phase over the prior year, where it was sold to accredited investors at prices between 1.5 and 5 cents. Now publicly traded, the token has quickly become one of the prominent digital assets globally, highlighting the Trump family’s growing influence in the crypto sector.
While the initial surge in WLFI’s value has made headlines for skyrocketing the family’s wealth, experts caution that cryptocurrencies remain highly volatile. Hence, the Trump family’s $5 billion crypto wealth could fluctuate significantly with market conditions.
This development underscores a broader trend of high-profile political figures entering the cryptocurrency space, raising questions about transparency, influence, and regulatory oversight as these digital currencies gain mainstream traction.