Google AI Plus Expands to Over 40 New Countries, Targeting Emerging Markets with Localized AI Services
September 23, 2025 — Google has announced the largest single expansion of its AI subscription service, Google AI Plus, to over 40 additional countries spanning Africa, Asia, Latin America, Eastern Europe, and Central Asia. This strategic global rollout focuses on emerging markets with growing AI demand but limited access to premium AI tools.
The expanded launch includes major economies such as Indonesia, Nigeria, Pakistan, Mexico, and the Philippines, as well as countries like Angola, Ghana, Kenya, Rwanda, Tanzania, Cambodia, Laos, Bolivia, El Salvador, Honduras, Moldova, Ukraine, Uzbekistan, and Kyrgyzstan. These markets collectively represent hundreds of millions of potential users hungry for innovative AI-powered search and productivity features tailored to their local languages and purchasing power.
This expansion reflects Google’s aggressive push to capture the AI subscription market in developing economies before competitors, including OpenAI and Microsoft, establish strong local presences. Unlike other providers who have primarily focused on Western markets, Google’s rollout implements variable pricing structures adapted to local economic conditions, making advanced AI technology more affordable and accessible to a diverse global audience.
Google AI Plus, first introduced in Indonesia earlier this year, offers subscribers enhanced capabilities such as conversational search powered by the Gemini AI models, image uploads for visual queries, advanced photo editing on Android devices, and integrations with Google Workspace apps like Gmail, Docs, and Meet. The service recently added conversational Spanish language support, further extending its accessibility to users worldwide.
Rohan Shah, Google One Director of Engineering, highlighted the company’s focus on emerging markets, stating that the rollout is designed to serve mobile-first users in these regions who seek personalized, conversational AI experiences coupled with affordable subscription options. The offering also includes tiered plans like Google AI Pro and Ultra, which provide varying levels of access to Gemini-powered features, large storage capacities, and premium productivity tools.
This expansion complements Google’s broader AI integration strategy, which includes the recent launch of AI Mode in Google Search and conversational photo editing features for U.S. Android users. With Google AI Plus, the company aims to democratize access to cutting-edge AI technology, helping users everywhere augment creativity, productivity, and information discovery through intuitive AI assistance.
Industry analysts view this move as a pivotal step in the AI subscription service race, positioning Google as a dominant global player by leveraging localized market knowledge, flexible pricing, and a diverse product ecosystem. As AI adoption accelerates in developing regions, Google’s early investment in these markets may shape the future competitive landscape significantly.
Google’s AI Plus rollout marks a new chapter in the democratization of artificial intelligence, fostering cross-regional innovation and expanding AI benefits beyond traditionally dominant Western markets.