GM to Introduce Eyes-Off Driving and Advanced In-Vehicle AI Technologies by 2028
Detroit, MI – General Motors (GM) announced plans to roll out cutting-edge driver-assistance and in-vehicle AI technologies by 2028, marking a significant leap forward in automotive technology and autonomous driving capabilities. Key features include the highly anticipated “eyes-off” driving mode scheduled for the Cadillac Escalade IQ, as well as integration of advanced Google AI systems designed to enhance the driving experience.
The groundbreaking eyes-off driving technology will allow drivers to take their eyes off the road under specific conditions, such as on certain highways, without losing vehicle control. This is an evolution of GM’s existing Super Cruise system, which currently permits hands-free driving but requires drivers to maintain their visual attention. The new upgrade will enable drivers to look away from the road, and even engage with rear-seat entertainment or other in-vehicle features while the car manages driving autonomously on compatible routes.
Eyes-Off Driving Details
The initial deployment of the eyes-off driving feature will debut with the Cadillac Escalade IQ in 2028. GM confirmed this mode will activate primarily on highways deemed safe for such advanced autonomy, utilizing a vast sensor suite and robust mapping data for consistent, precise vehicle operation. By allowing eyes-off capabilities, GM aims to offer drivers more comfort and convenience during long drives, potentially transforming the in-car experience.
The technology differs from traditional autonomous driving systems as it maintains a supervised autonomy approach, where the driver remains ready to intervene but may divert their visual focus temporarily. This innovation places GM at the forefront of semi-autonomous vehicle technology, competing directly with emerging systems from tech and automotive companies.
Google AI Integration and Other Tech Advances
In tandem with the eyes-off driving system, GM is working closely with Google to embed advanced AI into vehicle infotainment and operational systems. This integration promises smarter voice recognition, predictive navigation, and personalized assistance features, all designed to improve safety and convenience inside the vehicle.
GM’s vision for the future vehicle includes enhanced connectivity, AI-driven customization, and more seamless interaction between driver and machine. As AI models grow more sophisticated, these systems are expected to manage more complex driving scenarios while delivering a tailored user experience.
Industry Impact and Outlook
GM’s announcement signals the accelerating pace of autonomous and AI-driven innovation in the automotive sector. The eyes-off driving technology, distinct from full self-driving, represents a major intermediate step—offering increased automation with retained driver oversight. Analysts note that such features could alleviate driver fatigue and improve safety on highways by reducing human error during monotonous driving conditions.
However, regulatory approval, infrastructure readiness, and public acceptance remain critical hurdles for widespread adoption. GM’s phased introduction strategy aims to address these challenges gradually, starting with limited highway corridors equipped for autonomous support.
By 2028, GM expects its new technologies to set new benchmarks in the luxury SUV market segment and beyond, with the Cadillac Escalade IQ serving as a showcase model for these innovations. Consumers can anticipate a blend of heightened luxury, comfort, and next-level driver assistance that responds to growing demand for safer, smarter, and more enjoyable vehicles.
General Motors is thus positioning itself as a leader in the future of mobility, combining AI advancements with practical autonomous capabilities to reshape the driving landscape within this decade.