Understanding Amazon FBA Fees and Their Percentage Breakdown
Amazon FBA (Fulfillment by Amazon) charges sellers various fees that directly impact profit margins. The key question many sellers ask is, what percentage does Amazon FBA take? The answer varies depending on product category, size, weight, and selling price.
Referral Fees: The Core Percentage Amazon Takes
The primary fee Amazon deducts is the referral fee, which ranges from 6% to 45% depending on the product, but typically averages between 8% and 15%. Most categories, such as electronics, apparel, and home goods, fall within this range. This fee is calculated as a percentage of the total sales price, including shipping but excluding taxes.
Fulfillment Fees: Fixed Charges Based on Size and Weight
Fulfillment fees are another vital component. Amazon charges a flat rate per unit based on size and weight rather than a percentage of the sale. For standard-size items, this fee might range from $2.50 to $5.00 per unit, effectively translating to a variable percentage depending on the product price. For heavier or oversized products, fulfillment fees are higher and can significantly impact overall costs.
Additional Costs That Affect Total Percentage Taken
Additional expenses like monthly storage fees—calculated per cubic foot—and optional services (labeling, inspection) further increase costs. When combined, these fees mean Amazon FBA can take anywhere from 15% to 30% or more of the product’s sale price on average.
Key Fee Percentages to Remember:
- Referral Fee: 8% – 15% (varies by category)
- Fulfillment Fee: $2.50+ per unit (depends on size/weight)
- Storage Fee: $0.75 – $2.40 per cubic foot monthly
Overall, sellers should carefully calculate these fees as a percentage of their selling price to maintain profitability. Knowing exactly what percentage Amazon FBA takes helps in pricing products competitively while ensuring healthy margins.